193,345 fans attended Colorado National Speedway events in 2002.
  Overall average of 7,436 fans per event night - 26 recorded event night.s
 Fan income
   18% = Over $75,000
   28% = $50,000 - $74,999
   15% = $40,000 - $49,999
   18% = $25,000 - $39,999
   12% = Under $25,000
     9% = Income not stated
  
57% of Colorado National Speedway fans are men
  42% of Colorado National Speedway fans are women
  Average age:
     9% = 25 year and Under
   17% = 26 - 35 years
   36% = 36 - 45 years
   16% = 46 - 50 years
   20% = Over 50 years
     2% = Age not stated
  
Residential analysis
   11% = Denver Metro
     4% = Metro East
   23% =Metro North
     6% = Metro West
     7% = Metro South
   36% = Northern Market
     3% = Colorado Springs
     5% = Out of State
     5% = Not stated
  
Residential area breakdown:
    Denver = Denver
    Metro East = Aurora
    Metro North = Arvada, North Glenn, Thornton, Westminster
    Metro West = Golden, Lakewood
    Metro South = Englewood, Littleton, Highlands Ranch, Centennial, Parker
    Northern Market = Loveland, Longmont, Ft Collins, Greeley, Brighton, Commerce City, Boulder
          Colorado Springs = Colorado Springs
      
Out of State = Nebraska, Kansas, California, New Mexico
Colorado National Speedway visitation status:
    14% = First visit
    29% = 1 - 4 races per year
    14% = 5 - 10 races per year
    41% = Over 10 races per year
      2% = Visitation not stated
  
Activities outside of CNS:
     26% = Hiking
     23% = Boating
     33% = Gambling
     53% = Travel
     41% = Fishing
  
Plan to Purchase in the next 6 months:
     13% = Home
     22% = Travel
       3% = Boat
     21% = Car
     12% = Computer

                      
Like what you see? Submit a Contract Offer to Blackard Racing!
                                                                         (click here)
Benefits to Sponsors






Great way to advertise and may be used as a tax write off.

Company name seen by an average of 193,345 race fans every scheduled season and an average of
7,436 race fans every scheduled night.

Sponsors name is announced several times throughout the race night, over the tracks loud speaker.

Primary sponsor is announced every time the car and driver are announced.

Secondary sponsors are announced when time allows.

Sponsors name seen at all car shows and other special events that Blackard Racing attends throughout  
                                                                                the year.

Fliers, coupons, or any other handouts (i.e. candy, drink samples etc.), advertising your business, can be
distributed at races and car shows by the race team (must be supplied by sponsor).

Depending upon your level of sponsorship, the race car can be shown at your place of business or any
other location for special events such as grand openings, car shows or virtually anything depending on
the race teams schedule.

If you would like more information, please contact Eric Blackard at:  303-233-8308
Benefits to Sponsors





  Primary Sponsor Locations:
                          
Rear Quarter Panels                  $6,000
                          
 Hood                                           $4,500

  Secondary Sponsor Locations:
                           
Trunk Lid                                    $ 1,500
                 
Door/ Rear Quarter Panels                $ 2,500
                    
Front Bumper Cover                           $800
                         
Rear Spoiler                                $1,000
                   
Rear Tail-Light Cover                       $1,800
                  
 Rear Window Pillars                         $1,000

 
Entire car advertising:  (one car)            $18,000

   (Sponsor is responsible for costs of advertising. ie: paint, graphics etc. applied to car(s), as well as any         
    uniforms required by the sponsor, to be worn by the team, while representing the Sponsor and NASCAR.)  
  
  
Multiple car advertising and multiple car locations are eligible for package deals.

 All other Sponsor locations will be based on level of sponsorship.
  The team and Sponsor will determine that location together.

All sponsorship prices and packages are negotiable with adjustable payment plans (full, monthly, weekly).
  
Advertising will be visible on car, during the period of contract, and on ‘hero’ cards that are
signed (live) by the driver, and distributed to fans in the pits after each scheduled race night, and at  
any public or private showings.
Advertising Locations Available and Pricing
                          Colorado National Speedway
          Demographic Profile - Based Upon 2002 Research
                                                    (most recent available)